Defining the new Swisscom Online Experince across all businesses and plattforms
Conceptualising and designing the interaction of several IPTV applications for the implementation on Swisscom TV
Campus Online aimed to improve three aspects of Swisscom Online Shop: Improve its emotionality, make it easier and design it needs-oriented.
Researching, conceptualising, defining an new digital experience for all Swisscom products and services
»Jef was extremely passionate about putting the user first […] He wanted to design computers around people, not the other way around«
Andy Hertzfeld about Jef Raskin
For me, the concept of putting the user first is the big secret of creating succesfull products. Usable and desirable products are products that respect the users’ needs, their tasks and consider the context of the users.
In this portfolio, I would like to illustrate how I have tried to implement this idea of putting the user first in all my projects and all phases of the user-centered design lifecycle: user research, proposition & strategy, conceptual design, interaction design or evaluation.